The Amaiz Podcast - Sally Graham talks Impact Investment

Sally Graham joins us to talk about sustainability and investment.  Fern Equity pairs companies with investors in the impact space - as Sally explains, 'impact' means anything that advances the Sustainable Development Goals. From companies with products that are positive for the environment to those with large-scale climate-change initiatives, it's a wide range. And as Sally explains, while money creation is important to investment, value creation is too. It's important for the future business growth of startups and established businesses. Sally provides excellent insight into investment structure and looks forward to what may be in store in 2021. Alongside large shifts to our working life and wealth responsibility, Sally sees investment changes; after all, the VC movement came from a recession and is all about opportunity. 

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