Business under Lockdown - Amaiz talks to Lucy Shrimpton - The Sleep Nanny

“You have to get online, even partially and focus on the things you can control.”

Lucy Shrimpton’s experience with her newborn inspired her to start a business that provides a valuable service to other parents with recent arrivals. This fascinating chat covers how The Sleep Nanny has developed behavioural-based support to coach parents and how Lucy’s business has grown and adapted during the pandemic. Lucy started with face-to-face visits and meetings in family homes, but moving the service online has opened up the flexibility of recording and reusable content, adding value while cutting down travel time. Knowing that it was crucial to have a person at the centre of this service, Lucy explored different options to scale up and expand the knowledge and structure. The Sleep Nanny Academy that emerged hones skills, develops business knowledge and allows the successful formula to reach more families. 

The pandemic has directly affected family dynamics, and Lucy sees many positives, including the increased involvement of both parents and greater access to online support. Lucy is one of many entrepreneurs putting innovation at the front of their business. As she says, “there’s usually a way you can innovate”.


Find out more about the Amaiz business app and its payments, bookkeeping and accounting features and how they support small business at https://amaiz.com/features/